Born in Barcelona in 1975, Sergio Mora —also known as Magicomora— is a multidisciplinary artist who has woven a visual universe where surrealism intertwines with pop culture, mythology, and an overflowing imagination. Trained at the Escola Llotja in Barcelona, his work challenges the boundaries between the highbrow and the popular, the classical and the contemporary, the dreamlike and the everyday.
His style, described as “pop magical realism,” manifests in paintings, murals, illustrations, ceramics, and comics that inhabit their own world: Moraland. In this visual realm, luchadores, astronauts, ancient gods, and cartoon characters coexist in scenes that swing between humor, sensuality, and cultural critique.
Over the course of his career, Mora has collaborated with renowned figures such as chef José Andrés and designer Philippe Starck, creating murals for restaurants like Bazaar Mar in Miami and Cleo in New York—venues awarded with international design prizes. In 2016, his work was recognized with a Latin Grammy for Best Packaging Design for the album El poeta Halley by Love of Lesbian.
Beyond the gastronomic and musical spheres, he has written and illustrated books such as El Niño Rock, Las legendarias aventuras de Chiquito, La chica de Serie-B, among others, and has exhibited his work in cities such as Barcelona, Milan, Paris, Rome, Miami, New York, and Mexico City.
Critics have praised his ability to merge the fantastic with the mundane. The newspaper El Mundo described him as a representative of “magical surrealism,” while El País dubbed him “the patriarch of Spanish pop surrealism.”
Sergio Mora continues to explore new artistic frontiers, bringing his unique vision to projects that span exhibitions, books, installations, and collaborations with brands such as Gucci—always with the intention of inviting the viewer to dream and question reality. He currently lives and works in Madrid.
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