My process starts with the best part of any toy project - rummaging through dirty old bins of loose toys. Comic book stores, flea markets, my parents' basement - anywhere that can spark a fun idea.
Then I usually design a cardback in Photoshop before washing, drying, sanding, priming, and repainting the figure. That's the long and the short of it - from idea to fruition.
If it makes me laugh, it's a success.
If it makes other people laugh, it's a triumph.